Smarter marketing investments start with Haus
Turn every insight into ROI with Haus’ AI-powered incrementality platform and expert guidance.
Optimizing billions in ad spend for the world's top companies
2000+
Experiments run per year
$15B+
Ad spend optimized per year
$400B+
Combined revenue of Haus customers
SaaS Products
Grow your business with robust data science tools
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Optimize with Copilot
Use Haus Copilot to design and optimize your experiment from hypothesis to post-treatment window.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
The latest from Haus
The TikTok Report: Efficient, Scalable, or Both?
Can TikTok scale? How much omnichannel impact does TikTok have? Haus’ analyses of hundreds of TikTok incrementality tests answers these questions and more.
Report
Causal Intelligence: How AI Works in Haus
Haus' AI-driven platform unleashes scientific rigor, reduces manual errors, and makes complex analytics accessible and actionable for every marketer.
Article
When Is Brand Search Worth The Investment?
Our large-scale analysis of real-world, branded search incrementality experiments unpacks when branded search is most effective and how best to leverage it.
Report
The Meta Report: Lessons from 640 Haus Incrementality Experiments
An exclusive Haus analysis show Meta is incremental in most cases — but is the platform's move toward automation improving incremental efficiency?
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